default html character when load tinyMCE

I load tinyMCE(jquery plugin based) in my textarea but i see default html in my box. when i send text, my data + this character insert to mysql. how to remove this characters?

html character :


load tinymce :

tinyMCE.init({ mode : "textareas", theme : "simple",directionality : "rtl"
,theme_advanced_buttons3 : "", theme_advanced_toolbar_location : "top",height:'100%'
,theme_advanced_toolbar_align : "left",});

mysql :




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