Events not being tracked in new Google Analytics (analytics.js) setup

I have a website that I am using the new Universal Analytics (analytics.js) to track. Everything is setup and working (pageviews, referrals, etc.) using the following code snippet:

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-39570713-1', 'site.com');
  ga('send', 'pageview');

</script>

That is located before the </head> tag.

I am using JQuery to fire off an event. I tested the JQuery with an alert message and it is getting called, so that isn't the problem. Here is the snippet that fires when a button is clicked:

$('#submitButton').on('click', function() {
      ga('send', 'event', 'button', 'click', 'contact form');
    });

Nothing is appearing in the Events section of Analytics. I keep clicking the button, even from different computers just to make sure it isn't excluding my IP address. Because the Analytics doc that Google provides does not provide a whole lot of explanation I'm at a loss here.

Answers


If you are using Google Tag Manager and also want to trigger some events via code, ga('send'...) does not appear to be enough. You need to first fetch the appropriate analytics object:

if ("ga" in window) {
    tracker = ga.getAll()[0];
    if (tracker)
        tracker.send("event", "Test", "Test GA");
}

Note that this assumes you're only using a single Google Analytics Tracking code on your site. If you happen to be using multiple, you may need to fetch the appropriate one by name or index.


For testing purposes you could also use the hitCallback method:

ga('send', {
  'hitType': 'event',         
  'eventCategory': 'button', 
  'eventAction': 'click',     
  'eventLabel': 'contact form',
  'hitCallback' : function () {
      alert("Event received");
   }
});

Update: comma was missing.


I had the exact same problem. I had to create a new property and select "Universal Analytics" instead of "Classic Analytics" (it is labeled as "beta"). Now events are captured properly.


I had this same problem, and I think I've found the solution, but it really leaves a bad taste in my mouth about Universal Analytics.

What I had to do was explicitly use the synchronous analytics API. So instead of including the usual snippet in your <head> tag, use the following code:

<script src="//www.google-analytics.com/analytics.js"></script>
<script>
  tracker = ga.create('UA-XXXXXXX-1', 'example.com');
  tracker.send('pageview');
</script>

Then you call the event tracking code like this:

tracker.send('event', 'Category', 'Action', 'Label');

This will ensure that the tracking beacon is sent to Google and acknowledged before the page the user navigated to starts loading.

This suggests that Universal Analytics requires some kind of additional acknowledgment beyond what the old ga.js analytics code required. So when you attach an event to a click that brings the user to another page, that acknowledgement can't be sent because the browser has left the page and dropped the current javascript execution stack.

Maybe this problem is specific to certain execution environments (I'm using Chrome 34 on OSX Mountain Lion), which might explain why more developers aren't noticing this problem.


In my case the problem was uBlock Origin that was blocking the analytics script from loading.


today I needed to setup analythics for the first time and I found myself in the same trouble.

I found that the bast way to deal with the multiple trackers to avoid the getAll(), is this:

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-xxxxxx-y', 'auto', 'tracker');
ga('tracker.send', 'pageview');
ga('tracker.send', 'event', 'test', 'click', 'automaticEvent')

Note that you have to pass a "name" to the create method, and then you send an event to that tracker with ga([trackerName].send, ...)

Reference: https://developers.google.com/analytics/devguides/collection/analyticsjs/accessing-trackers


I cannot see anything wrong with the code itself. Have you tried using the alternative event tracking?

ga('send', {
  'hitType': 'event',          // Required.
  'eventCategory': 'button',   // Required.
  'eventAction': 'click',      // Required.
  'eventLabel': 'contact form'
});

I would also suggest testing the website with GA Debug Chrome addon, which allows you to see the tracking beacon was sent or not.

"Official" debugging documentation for Universal Analytics is still missing as of now, but hopefully it will be added soon as ga_debug.js provides lot of useful ways how to find out what's wrong with Analytics implementation...


New version of analytics has a new syntax. Replace the line below;

ga('send', 'event', 'button', 'click', 'contact form');

with this;

gtag('event', 'click', {'event_category' : 'button',
  'event_label' : 'contact form'});

Reference; https://developers.google.com/analytics/devguides/collection/gtagjs/events


I have the same problem, and it looks like events are tracked, but GA dashboard doesn't allow to browse them. This is the only way how I could interprete the "Visits with events: 1071" but "Total events: 0" that GA dashboard shows me.

UPD: With GA Chrome debug, have found a problem; 1st method is not working (sends the event without any data attached), but the 2nd one is OK.


You should also consider that it is likely that the page gets reloaded after the submit event was fired before the ga script was able to execute the 'send' method. To avoid this you could employ the 'hitCallback' mechanism, i.e. prevent the submit, call the ga send-method and submit the form data in the callback.


I got it working - my example is using the new Universal Analytics.

<script type="text/javascript">
    function sliderOnChange() {
    var period = window.convertDays(($("#PeriodSlider").slider("value")));
    var amount_of_credit = $("#AmountOfCreditSlider").slider("value");
    var gaEventInput = "£" + amount_of_credit + " for " + period;
    ga('send', 'event', 'slider', 'sliding', gaEventInput);
}
</script>
  1. Make sure Google Analytics / Google Tag Manager filters are not excluding any traffic from different domain. (Maybe you are testing it to get this working using different domain)
  2. Recheck your GA id and domain in ga('create', 'UA-39570713-1', 'site.com');
  3. Create a new profile in Google Analytics (GA) for testing purposes and debug your html in the same domain you define in GA.
  4. Change the date to be today in GA - you might also need to wait some time before it appears in GA

I recommend sending GTM event via window.dataLayer.push({ event: 'EVENT_NAME', ...data }) and in GTM creating a trigger to fire a tag which sends event to Google Analytics. You'll have the best debugging experience with GTM preview and you'll be sure that events will be sent from GTM to GA, because GTM takes care of that.


The only way I solved the problem was rolling back to the previous version of Analytics (non-beta):

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-39570713-2']);
  _gaq.push(['_setDomainName', 'optimino.com']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

In my case it didn't work because I loaded the HTML file directly from the file system.

Loading the page via a web server did the trick.

For local development a tool like https://github.com/tj/serve does a great job.


You can also use a jquery plugin I wrote for the new Universal Analytics: https://github.com/pascalvgemert/jquery-analytics-event-tracking


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